My overall objective for this brand was to create a vibrant brand design for a sustainable soap and provide a logo, branding, and more additions that I feel would contribute to the brand identity.

Tone:

Young, creative

Colors:

Vibrant, fresh, light

Target audience:

20-35 yo

Objective:

Brand Identity

Keywords:

Healthy, natural

Logo Design

I decided to make one primary and two secondary logos that were meant to still be recognizable, emphasizing the “OO” in the designs that include them, as well as using the two main colors.

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